{"id":8182,"date":"2021-09-27T12:09:17","date_gmt":"2021-09-27T10:09:17","guid":{"rendered":"https:\/\/www.anderapartners.com\/?p=8182"},"modified":"2021-09-27T12:10:09","modified_gmt":"2021-09-27T10:10:09","slug":"menu-contactez-nous-top-opportunity-fait-lacquisition-de-ms-innovations-plateforme-cloud-de-marketing-conversationnel-et-de-business-messaging-2-0","status":"publish","type":"post","link":"https:\/\/www.anderapartners.com\/fr\/menu-contactez-nous-top-opportunity-fait-lacquisition-de-ms-innovations-plateforme-cloud-de-marketing-conversationnel-et-de-business-messaging-2-0\/","title":{"rendered":"Opportunity fait l\u2019acquisition de MS Innovations, plateforme Cloud de Marketing Conversationnel et de Business Messaging 2.0"},"content":{"rendered":"

Fort\u00a0de plus de 5 000 comptes clients, MS INNOVATIONS men\u00e9e par Thierry Dusautoir,\u00a0 C\u00e9sar Camy, Laurent Silva et Thomas Fauq, s\u2019est impos\u00e9e dans le domaine du\u00a0marketing conversationnel et du business\u00a0messaging 2.0<\/strong>\u00a0en\u00a0quelques ann\u00e9es. Sa capacit\u00e9 \u00e0 accompagner les entreprises \u00e0 chaque \u00e9tape du\u00a0parcours client, avec des solutions SaaS proposant des\u00a0interactions clients contextualis\u00e9es en temps r\u00e9el, ont permis \u00e0 MS Innovations de s\u2019imposer comme un acteur incontournable en France et en Afrique.<\/p>\n

\u00abLe\u00a0rapprochement avec Opportunity et l\u2019apport de sa plateforme CPaaS omnicanale (Communications Platform as a Service) et de l\u2019IA nous permettra d\u2019offrir aux entreprises des\u00a0outils innovants qui les aideront \u00e0 renouer avec la croissance et am\u00e9liorer\u00a0rapidement le ROI de leurs campagnes marketing. Il permettra aussi aux\u00a0entreprises de toutes tailles qui nous font confiance de simplifier les\u00a0parcours clients et de leur faire vivre des exp\u00e9riences sans \u00e9quivalent.\u201d\u00a0d\u00e9clare Thomas Fauq, DGA de MS Innovations.<\/p>\n

La\u00a0plateforme d\u2019Opportunity ainsi enrichie, permettra aux entreprises europ\u00e9ennes\u00a0de b\u00e9n\u00e9ficier de puissants outils pour offrir des exp\u00e9riences personnalis\u00e9es de\u00a0masse,\u00a0\u00a0enrichir et\u00a0automatiser les \u00e9changes depuis les canaux digitaux<\/strong>, innover\u00a0avec la signature vocale, recouvrer leurs cr\u00e9ances beaucoup plus rapidement et\u00a0mesurer l\u2019exp\u00e9rience client de fa\u00e7on in\u00e9dite.<\/p>\n

\u00abCette acquisition va enrichir nos \u00e9quipes de personnalit\u00e9s inspirantes et renforcer notre capacit\u00e9 \u00e0 proposer r\u00e9guli\u00e8rement des solutions innovantes, offrant ainsi \u00e0 nos clients un avantage concurrentiel. Notre ambition est de permettre aux entreprises de faire partie de la vie quotidienne des personnes \u00e0 travers le monde en acc\u00e9l\u00e9rant leur transformation digitale et en leur facilitant l\u2019entr\u00e9e dans l\u2019\u00e8re du conversationnel.\u00bb Anthony Dinis, Pr\u00e9sident Directeur G\u00e9n\u00e9ral,\u00a0Opportunity.<\/a><\/p>\n

\u00abDepuis un an et demi, Opportunity a poursuivi sa forte croissance au-del\u00e0 de\u00a0notre plan de route. Cette premi\u00e8re op\u00e9ration d\u2019acquisition, conduite en\u00a0gr\u00e9-\u00e0-gr\u00e9, renforce l\u2019expertise et le savoir-faire d\u2019Opportunity tant sur les aspects strat\u00e9giques que technologiques, les objectifs du BP de l\u2019op\u00e9ration initiale ayant d\u00e9j\u00e0 \u00e9t\u00e9 atteints.\u00bb Fr\u00e9d\u00e9ric Mimoun, Directeur d\u2019Investissements Senior, Omnes.<\/p>\n

Le Marketing Conversationnel et le Business Messaging deviennent\u00a0chaque jour plus indispensables<\/strong>\u00a0pour les\u00a0marques\u00a0 et b\u00e9n\u00e9ficient d\u2019une croissance rapide, port\u00e9e par les\u00a0nouvelles possibilit\u00e9s offertes par Whatsapp for Business et le RCS\u00a0conversationnel, qui promettent des parcours clients plus simples et une plus\u00a0grande personnalisation des exp\u00e9riences utilisateurs. Int\u00e9gr\u00e9 nativement aux\u00a0smartphones, le RCS (Rich Communication Services) permet aux entreprises de\u00a0faire vivre \u00e0 leurs clients des exp\u00e9riences totalement nouvelles en\u00a0interagissant avec eux dans leurs applications sms, avec un contenu enrichi de\u00a0boutons personnalis\u00e9s, de r\u00e9ponses sugg\u00e9r\u00e9es, de vid\u00e9os ou de messages audios,\u00a0ainsi que des donn\u00e9es de localisation sans qu\u2019aucun t\u00e9l\u00e9chargement ne soit n\u00e9cessaire.\u00a0Le RCS est d\u2019ores et d\u00e9j\u00e0 d\u00e9ploy\u00e9 en France, pouss\u00e9 par le g\u00e9ant am\u00e9ricain\u00a0 Google, ce nouveau protocole de communication est pr\u00eat \u00e0 remplacer les SMS\u00a0 rendant les interactions clients plus personnelles, plus rapides et totalement\u00a0 s\u00e9curis\u00e9es.<\/p>\n

La\u00a0transaction a \u00e9t\u00e9 financ\u00e9e par Andera Acto via son Fond ActoMezz III,\u00a0 partenaire du Groupe depuis le spin off.<\/p>\n

Intervenants :<\/strong><\/h3>\n

Fondateur : Management c\u00e9dant : C\u00e9sar Camy, Thierry Dusautoir et Laurent Silva.\u00a0(Ils restent dans l\u2019aventure en tant que Senior Advisors)<\/p>\n

Opportunity : Anthony Dinis, Eric Viel et Roger Lei<\/p>\n

Omnes\u00a0:\u00a0Fr\u00e9d\u00e9ric Mimoun, Directeur d\u2019Investissements Senior et Victor Versmee,\u00a0Charg\u00e9 d\u2019Affaires<\/p>\n

Conseils Acheteur :<\/strong><\/h3>\n

LL\u00a0Berg (Corporate) : Olivier Abergel, Ga\u00eblle Quillivic, Julien Carrascosa, Leslie\u00a0Batazzi<\/p>\n

Orsan\u00a0(Juridique) : David Sebban<\/p>\n

Mamou\u00a0Boccara (Fiscal) : Laurent Mamou<\/p>\n

Vivienet Associ\u00e9s (Social) : Marie-Emilie Rousseau-Brunel<\/p>\n

Next ! Financial Advisors (Financier) :\u00a0Herv\u00e9 Krissi<\/p>\n

Aurys\u00a0(Evaluation) : Ghislain d\u2019Ouince<\/p>\n

Conseils C\u00e9dant :<\/strong><\/h3>\n

Cambon\u00a0Partners (M&A) : David Salabi, Oriane Benveniste Profichet<\/p>\n

Cabinet
\nGAFTARNIK LEVI LE DOUARIN (Corporate) Sarah Mobtahij et Micka\u00ebl Levi<\/p>\n

Hapeaz\u00a0(Financier), Fabrice Olivari<\/p>\n

Pep\u2019s Advisory (Financier), Agnes Hustin<\/p>\n

Financement\u00a0:\u00a0<\/strong><\/p>\n

Andera Partners : St\u00e9phane Bergez, Jean-Baptiste Bessi\u00e8res, Pierre-Luc Wilain de Leymarie<\/p>\n

LYS\u00a0Avocats (Juridique) : Siham Belarbi<\/p>\n","protected":false},"excerpt":{"rendered":"

Fort\u00a0de plus de 5 000 comptes clients, MS INNOVATIONS men\u00e9e par Thierry Dusautoir,\u00a0 C\u00e9sar Camy, Laurent Silva et Thomas Fauq, s\u2019est impos\u00e9e dans le domaine du\u00a0marketing conversationnel et du business\u00a0messaging 2.0\u00a0en\u00a0quelques ann\u00e9es. Sa capacit\u00e9 \u00e0 accompagner les entreprises \u00e0 chaque \u00e9tape du\u00a0parcours client, avec des solutions SaaS proposant des\u00a0interactions clients contextualis\u00e9es en temps r\u00e9el, ont…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[79],"class_list":["post-8182","post","type-post","status-publish","format-standard","hentry","category-actomezz"],"acf":[],"yoast_head":"\nOpportunity fait l\u2019acquisition de MS Innovations, plateforme Cloud de Marketing Conversationnel et de Business Messaging 2.0 - ANDERA PARTNERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anderapartners.com\/fr\/menu-contactez-nous-top-opportunity-fait-lacquisition-de-ms-innovations-plateforme-cloud-de-marketing-conversationnel-et-de-business-messaging-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunity fait l\u2019acquisition de MS Innovations, plateforme Cloud de Marketing Conversationnel et de Business Messaging 2.0 - ANDERA PARTNERS\" \/>\n<meta property=\"og:description\" content=\"Fort\u00a0de plus de 5 000 comptes clients, MS INNOVATIONS men\u00e9e par Thierry Dusautoir,\u00a0 C\u00e9sar Camy, Laurent Silva et Thomas Fauq, s\u2019est impos\u00e9e dans le domaine du\u00a0marketing conversationnel et du business\u00a0messaging 2.0\u00a0en\u00a0quelques ann\u00e9es. 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