The Winch Capital team at EdRIP has taken a substantial minority stake in Globe Group, the French leader in Shopper Marketing to support its international development strategy, in particular through external growth.
Established in 2002 by Jérémy Dahan, the Globe Group advises brands and provides them with support in their activation strategies all along the purchasing path. Its role is to transform the consumer into a shopper and the shopper into a buyer by activating brands and sales. Globe’s main clients are the major FMCG (Fast-Moving Consumer Goods) brands, luxury and high-tech.
A One-Stop-Shop agency, Globe has crafted a unique positioning on the market, providing its customers an integrated offering across the value chain, including strategic consultancy and creative design, production, logistics and HR, measurements and analyses of the effectiveness of campaigns.
Globe has formed exclusive partnerships with Europe’s most powerful networks, ensuring that its customers get the best audience ratings and direct contacts.
Present in France and in Germany, Globe had turnover of €40m this year with some 130 employees.
With the support of its new shareholder and its banking pool (Banque Populaire Rives de Paris and LCL), Globe is quickly consolidating its European leadership, in particular through targeted acquisitions geared to strengthening its geographical coverage and its digital offer.
This reorganisation of the capital allows for greater liquidity to the current minority financial shareholders, EPF Partners (who joined Apax Partners, subsequently becoming Apax Partners Development) and Turenne Capital.
“Today will go down in the History of the Group. We are delighted to announce that EdRIP has taken an equity stake in our company. We will now be able to work towards rolling out our vision focused on client acquisition, off-line and on-line, on behalf of the leading players in the field, both in France and abroad. The strength and experience of this fund make it an ideal partner,” states Jérémy Dahan, Founder and President of the Globe Group.
“With over 25% annual growth since its creation, Globe is now a key player in shopper marketing. Its worldwide expansion and acceleration in the digital trade are perfectly in step with the investment strategy of EdRIP. Several projects are already under consideration and we are eagerly looking forward to carrying them out with all of the Globe teams,” announce Pierre-Yves Poirier and Sylvain Charignon, Associate Directors with EdRIP.